Where Does Advertising Fit Into the Marketing Mix?

Many people get confused about the role of advertising in the marketing mix so here’s a simple view of where it fits in. In the traditional marketing model, we talk about the 4 P’s o Product o Pricing o Place o Promotion The last section – Promotion is what we mean when we say you are “doing your marketing”. It’s your communications or your actual marketing activities. But first, let’s get clear about the PURPOSE of marketing and why you want to get good at it. “The PURPOSE of marketing or it’s biggest task is to persuade prospects to visit you online or offline so you can present your offer. Done well they come waving their credit card and ready to buy so there’s no need for hard sell.” Whenever and wherever you get in front of your potential market is your marketing opportunity – you are communicating or getting

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Shangaan Weddings

Many changes have taken place on the African Continent in the past centuries however a history of tradition and culture still exists. The people are still keen to share the stories of their ancestors and although the culture has been modified over time the roots of tradition still remain. Let me introduce you to the Shangaan people, with whom I have worked closely over years spent in the Lowveld. After the bloody defeat of the Ndwandwe clan by Shaka – king of the Zulu, three leaders each having a small following, headed north to surprise and conquer the peaceful Tsonga people. One group under the leadership of Shoshangane remained between the Thonga and the Ndawu while the other two headed towards the Limpopo River. Shoshangane established an empire, which became known as the Gaza, the Tsonga became known as the maShangana or “Shangaans.” Gazaland was the last surviving black empire

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Pros and Cons of Wild Animals As Pets

Many people find the idea of having wildlife as pet as exotic and exciting. However, if you want a wild animal as a pet, you should have thorough understanding of the animal and its behavior and needs. The people who have these animals as pets are invariably trained to handle them, but even they will tell how unpredictable these animals can be. You may have read stories in the newspaper of zoo keepers being mauled by their wards. So, having wild animals as pets has become quite a sensitive and controversial issue. Some people like to highlight the pros, while others just point out the cons. However, both should be weighed equally and only then a decision should be taken to keep a wild animal as a pet. Here are some pros and cons of wildlife as pets. Sometimes, conventional pets like dogs and cats cannot be kept due to

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Traditional Entertainment of Kenya

With 42 tribes in Kenya, defining a specific entertainment as ‘traditional’ is nearly impossible without going into an excessive treatise on the subject. Each tribe has song, dance, costumes and musical instruments particular to their area. This article gives a brief overview of the types of entertainment, some examples from various tribes and where you can find traditional entertainment when you come to Kenya. Song is a form of traditional entertainment almost globally so it is no surprise to find Kenyan tribes also singing. Each of the 42 tribes has their own language, so it is simple to tell where the song is from… so long as you can recognise the language! Across the tribes one thing is the same: there are different beats and words for songs associated with the various ceremonies. This means that when a Kikuyu returns to his village and hears singing he can tell what

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